June 11, 2025
Geely Armenia Unveils the All-New Geely EX5 at a Grand Launch Event in Yerevan
Geely Armenia launched the full electric SUV, Geely EX5, at a grand event in Yerevan on June 11, 2025
The launch event featured a sophisticated atmosphere, including a surprise performance by the Symphonic Orchestra playing the Mission Impossible soundtrack, culminating in the dramatic reveal of the EX5
The event aimed to highlight Geely's commitment to innovation and sustainability, leaving a lasting impression of the brand's forward-thinking design
Yerevan, Armenia — June 11, 2025 — Geely Armenia unveiled the highly anticipated Geely EX5, the brand’s latest fully electric SUV, at a stylish and dynamic event at the Holiday Inn Yerevan. The launch underscored Geely’s commitment to innovation, sustainability, and advanced mobility, further strengthening its presence in Armenia.
The event brought together automotive enthusiasts, industry leaders, media, and influencers, all eager to witness the debut of the Geely EX5 — a model that redefines everyday electric driving with advanced technology, sleek design, and remarkable efficiency. The launch event delivered an unforgettable experience, blending sophistication with spectacle to mark the Geely EX5’s arrival on the Armenian market.
Guests were welcomed into a warm, stylish atmosphere perfect for networking, with curated DJ music, elegant welcome drinks, and a refined buffet that set the tone for the evening.
In the midst of lively conversations, the atmosphere took an unexpected turn. Musicians from the Symphonic Orchestra appeared, surrounding the showcased Geely EX5 like guardians of a secret. To everyone’s surprise, more musicians revealed themselves from the hotel windows above, creating a striking scene from multiple directions.
As the electrifying notes of the iconic Mission Impossible soundtrack filled the courtyard, anticipation soared. A countdown on the LED screen behind the car heightened the suspense, culminating in the dramatic reveal of the Geely EX5.
The courtyard transformed into a cinematic spectacle of sound, light, and emotion — perfectly reflecting the innovative spirit and bold character of the Geely EX5. This memorable launch not only showcased the new model but also strengthened the connection between the audience and the Geely brand, leaving a lasting impression of sophistication, excitement, and forward-thinking design.
ENDS
About Geely Auto
Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Lynk & Co, and Zeekr. Geely Auto Group is also the global strategic partner of Malaysian national automaker PROTON.
The Group employs more than 50,000 people and operates 12 plants and 5 global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry, and Frankfurt. The Group also boasts 5 global design studios in Shanghai, Ningbo, Gothenburg, Milan, and Coventry, respectively with over 1000 employees.
Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co, and Zeekr, has been listed on the Hong Kong stock exchange since 2005.
Press Contact:
Geely Auto International Corporation Public Relations
geely.global.pr@geely.com