Technology Leadership · Safety Excellence · Global Expansion: Geely Auto International Media Tour Concludes

As the 2025 Shanghai International Auto Show continues in full swing, Geely Auto has successfully concluded its specially organized international media tour. Leading automotive journalists from the Middle East, Latin America, Eastern Europe, Southeast Asia, and Oceania gathered in China for an immersive experience of the Geely brand. 

Beginning at the Shanghai Auto Show and extending to Geely's base in Hangzhou, the tour showcased the company's latest achievements across three core areas: safety innovation, intelligent technology, and global product strategy—comprehensively demonstrating Geely Auto's competitive edge and strategic vision in international markets. 

Setting New Global Standards for Automotive Safety 

At Auto Shanghai 2025, under the theme of “AI for All, All for Safety”, Mr. Jerry Gan, CEO of Geely Auto Group, announced Geely’s latest safety technologies and initiatives, and shared Geely’s attitude and philosophy toward automotive safety.  

During the event, international media were granted unprecedented access to Geely's safety technology laboratory in Hangzhou's Qiantang District. Guided by senior Geely engineers, journalists explored five specialized labs focusing on body structure, pedestrian protection, airbags, crash test dummies, and sled testing. This facility - the foundation of Geely's "Safety First" and "Safety Equality" philosophy—has conducted rigorous crash tests for all Geely models from conception to production, including the Geely EX5, which recently earned five-star safety ratings from both Euro NCAP and ANCAP.  

To further enhance its safety development capabilities, Geely is investing over 2 billion yuan in a new Global Safety Test Center. Set to begin operations by year-end, this world-class facility will strengthen Geely's innovation in automotive safety and provide even more comprehensive protection for users worldwide. 

Pioneering the Future Mobility Ecosystem 

On April 25，Geely hosted its "Global Intelligent Mobility Expo" at the company’s headquarters, offering a comprehensive view of its mobility ecosystem. Through integrated space-air-ground technology and vehicle connectivity solutions, Geely outlined its vision for future transportation. Media representatives experienced firsthand innovations including Geespace satellite technology for global connectivity, Aerofugia's eVTOL aircraft advancing three-dimensional travel, and DreamSmart glasses creating new immersive interactive experiences.  

At the event, Saier Ye from Geely R&D Center delivered an engaging presentation on "Trend of Automobile AI for 2025-2026." He analyzed emerging opportunities in automotive AI and detailed Geely's proprietary full-domain AI technology framework. Following that, Daniel Peng, XR Product Director at DreamSmart, delivered an insightful presentation titled “Empowering Smart Glasses: How AI Technology Drives Innovation and Practical Applications.” He provided an in-depth analysis of the core Al technologies powering smart glasses, and illustrated their practical value across various fields through compelling case studies.  

Building a Diverse Global Product Portfolio 

Geely is accelerating its global strategy while deepening its presence in key international markets. With a multi-energy approach combining traditional and electric powertrains, Geely is developing diverse vehicle lineups for customers worldwide.  

To demonstrate the global competitiveness of its products, Geely arranged comprehensive test drives in Hangzhou, featuring vehicles across all three powertrain categories: conventional fuel, hybrid, and pure electric. Premium fuel models include the Geely Monjaro, Geely Starray, Geely Cityray, and the classic Geely Emgrand which recently surpassed the milestone of four million units produced. In the EV lineup, Geely EX5 takes center stage, while Geely's new-generation plug-in hybrid SUV XINGJIAN 7 EM-i and the A0-class pure electric sedan XINGYUAN, also make a stunning appearance. These models comprehensively showcase Geely's product strength and technological innovation capabilities in the global market.  

This media tour demonstrated Geely's prowess in technological innovation, safety development, and product diversification. As an automotive brand with global ambitions, Geely remains committed to technological advancement and safety excellence while continuously refining its product lineup to meet regional market needs. Looking ahead, Geely will continue delivering safer, smarter, and more sustainable mobility solutions for customers worldwide, steadily advancing its international presence and competitive position in the global automotive marketplace.